My thinking is that in terms of commercial implications it is, to paraphrase Mr. Bezos, Day 1 and it is still early. For that reason, it is about staying informed, staying curious and not getting locked into any one narrative.

It is also perhaps about playing with timeframes. On Twitter time, leaders are obviously under pressure to be seen to respond to all the AI babble. Ultimately, however, is it not in the longer timeframes that games are usually won and lost?

My sense is that it is those leaders who have a very keen sense of the value their businesses truly offer customers and who can overlay AI onto that who will be best positioned to unlock opportunities and sidestep minefields.

In short, AI is not an end but rather a means.